Reliable Servers for Good SEO

Having a reliable server is the FIRST most important thing to getting recognition on search engines. No matter what type of business you run, having a server that will deliver your website evrytime its queried is important. Never underestimate how responsive your server needs to be.

Let’s look at search engines first, Google to be exact. When you type in a keyword, Google delivers a list of sites extremely fast. Look up in the top right corner of your search results page and you will see something like this; Results 1 - 10 of about 237,000,000 for small business servers. (0.17 seconds)

Google was able to deliver 2.37 million results in less than 1/5ths of a second. If your server delivers your website anytime slower than the others, your site is bound to get left behind. This can result in a loss of exposure and possibly cause you t miss out on new clients.

If your company pays for PPC advertising, having a good server is crucial. When someone is looking for a praticular topic, they want to find it immediately. If your server is not performing well searchers will see your company ad, click on it then get impatience because your site is taking too long. Searchers will then leave your site without even looking at it and your company will still be charged for the original click. The same results happen if your server is down at the time of your ad being clicked; the visitor is left with nothing and you still get charged.

The lesson to be learned is pick a company with reliable to avoid losing out on any business exposure.